The Only Way To Do Great Work Is To Love What You Do! – Steve Jobs
Marketing Solutions for Micro & Small Businesses
Let’s face it, not all of us have huge budgets (if any) for our marketing needs. Websites, business cards, social media can be big monetary commitments for micro & small businesses, especially if you are just getting started. Chick-a-Dee Photo & Design is here for you and specializes in providing affordable packages for just this reason. Our motto is “Small Business Supporting Small Business”. Check out our services below, then give us a shout to see how we can provide the marketing services you need.
What is website design?
Our definition of website design is the planning, creating and updating of websites. Sounds easy right? No, it isn’t as easy as it sounds! A LOT of time and careful planning goes into a website in order to create a professional website. It’s not as simple as drag and drop some text and images into a page, it is designing a marketing tool that is an extension of your business.
Website design elements include:
- architecture
- structure
- user-interface
- navigation ergonomics
- website layout
- colours
- contrasts
- fonts
- imagery (photography)
- icons
At Chick-a-Dee Photo & Design, we combine these elements together to create websites that meet the goals set by the client. Our process involves the following steps:
- Consultation – This is the most important step to creating a website. We meet with the client to strategize and develop a plan that will determine what elements are needed in the website such as:
- functionality – what functions do you need the website to perform ie. e-commerce, application forms, membership registration, informational site only, etc.
- layout and design – one page vs. multiple page layout/design, blog vs. informational, etc.
- budget – knowing what the client is able to set as a budget will determine the size and functionality of the website. The worst thing to do is to make a website plan that is out of reach ‘cost-wise’ for the client.
- Research and Website Template – Once we have consulted with the client to find out their needs and wants, a website template is drawn up to create a skeleton of what elements the website needs to include. This way, no information or functionality is missed which saves time and money at the end of the project.
- Choosing Website Design Theme – Clients select website themes that we have identified as a ‘best fit’ for their needs. We use a vast network of website developers from whom we purchase high quality themes. By using pre-built, customizable, high-quality themes, we can reduce the costs associated with websites.
- Design and Upload of Completed Website – The client will have access to the website staging area where they can follow the developmental stages of the site as well as offer input or ask questions regarding the look and functionality. Once the client is satisfied with the staging site, we then upload to the ‘live’ domain.
Other services that we also assist with include:
- Domain purchase and activation – we do not host websites but will assist our clients with choosing domain names, purchasing domains, where to host their site and the costs associated.
- Social Media linking – social media is a dominant component in online marketing. Our company can assist clients with setting up new or connecting current social media accounts with their websites. Check out our Social Media Management and Training tabs for more information.
Website Care & Maintenance Services
Website care & maintenance is an integral part of keeping your website working properly. Many people don’t realize the benefits of site maintenance and this can greatly impact the longevity of your site. Without proper updates and maintenance, your content gets old, your domain name may expire which if not managed could be bought by someone else, links can get broken, images can disappear, content gets old or irrelevant and/or search engine rankings fall and most important, outdated websites can be easy targets for hackers. Websites that do not work, look old or outdated lose companies money!
Chick-a-Dee Photo & Design won’t leave you hanging, we offer various website maintenance plans that will help keep your website current and up-to-date. Remember….it costs more to fix than to maintain!
Services Included
Services Not Included
Graphic Design
Visual concepts created by computer software to communicate ideas that inspire, inform or captivate consumers. The development of the overall layout and production design for advertisements, brochures, magazines, marketing material, etc.
Chick-a-Dee Photo & Design strives to be your ‘one-stop-shop’ design company. The following process ensures the relationship with the client is positive and productive.
- Consultation with client to determine marketing requirements, offer suggestions and establish budgetary guidelines.
- Manage client proposals from typesetting through to design, print and production.
- Developing concepts, graphics & layouts for product illustrations, company logos and websites.
Our company tries to offer the small business clientele affordable marketing services. Here is a list of some of the design projects available:
- Business cards
- Posters
- Event tickets
- Brochures/Flyers
- Postcards
- Website graphics
- Presentation Folders
- Magazine Ads
- Website Ads
- Signage – Vinyl Banners, Coroplast, Sintra
- Window Clings
- Pull-up Banners
- Email Marketing Campaigns
Visual presence doesn’t just mean a logo. Chick-a-Dee Photo & Design can help your business showcase a visually impactful identity from online to print. Consistent design from website to business cards to signage can create a strong, confident commercial presence.
With a solid description of your business and your thoughts on where you want your business to go, we will create something that will bring your concept to life.
So many of us micro / small businesses have little to NO time to even THINK about trying to keep up with social media posts and advertising, yet we are missing out on a HUGE marketing tool. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Chick-a-Dee Photo & Design is here to help by providing affordable plans to get you started.
Social Media Management Services
All social media management packages include a review of current social media accounts before starting services. This review will offer insight into how your business is being portrayed in social media, if at all.
We will be reviewing these key points:
- current business profile
- analyse the type of engagement your accounts are receiving
- discuss your social media strategy and what you hope to gain
- review your postings, content & customer service responses
- we will do keyword research to ensure you are maximizing social media efforts
- a report of our findings will then be reviewed with you to create your social media strategy going forward
Available Packages
‘Just Get Started’ Package
These packages are built for the ‘little guy/gal’ that may feel a bit overwhelmed with where to start. Sometimes just getting your feet wet with social media is all it takes to see results and start building your online presence.
Package A
1 post / month – 1 social Media Platform
Packages include:
- content posts that accurately portray company goals using keyword research done in our initial review
- we will engage followers via ‘retweet, regram, mention, comment, liking and sharing’ to encourage comments & reviews on your social media accounts
- we will optimize your accounts including your profile, cover image, bio & profile descriptions
- we will also perform any other maintenance tasks to keep your social media profiles optimal
Package B
1 post / week – 1 social Media Platform
Packages include:
- content posts that accurately portray company goals using keyword research done in our initial review
- we will engage followers via ‘retweet, regram, mention, comment, liking and sharing’ to encourage comments & reviews on your social media accounts
- we will optimize your accounts including your profile, cover image, bio & profile descriptions
- we will also perform any other maintenance tasks to keep your social media profiles optimal
‘Boost Your Presence’ & ‘Up Your Game’ Packages
These next 2 packages are geared towards increasing your social media presence, building brand loyalty and credibility as a business. Increasing your social media presence DRIVES more traffic to your website which in turn increases your SEO ranking, creates more leads and expands your customer base.
Boost Your Presence
3 posts / week – 2 social Media Platform (24 posts/month)
Packages include:
- content posts that accurately portray company goals using keyword research done in our initial review
- you will be provided a plan + calendar so that you are aware of publishing dates
- we will engage followers via ‘retweet, regram, mention, comment, liking and sharing’ to encourage comments & reviews on your social media accounts
- we will optimize your accounts including your profile, cover image, bio & profile descriptions
- we will also perform any other maintenance tasks to keep your social media profiles optimal
Up Your Game
5 posts / week – 3 social Media Platform (60 posts/month)
Packages include:
- content posts that accurately portray company goals using keyword research done in our initial review
- you will be provided a plan + calendar so that you are aware of publishing dates
- we will engage followers via ‘retweet, regram, mention, comment, liking and sharing’ to encourage comments & reviews on your social media accounts
- we will optimize your accounts including your profile, cover image, bio & profile descriptions
- we will also perform any other maintenance tasks to keep your social media profiles optimal
Social Media Training Packages
Sometimes you just need some guidance on where and how to get going doing your own social media, or maybe you already have someone in your business that wants to manage the social media component of your marketing but needs some training on how to properly manage and execute your marketing strategy. We have 2 affordable training packages to help get you on your way.
Training Packages
Social Lite
- 1 – 1 hour session
- Session will be tailored to what you want to cover for the hour and any additional questions you may have can be answered at this time.
- This package is perfect for someone needing help with one social media platform with intermediate knowledge of social media marketing.
Social Basic
- 3 – 1 hour sessions
- Each session will be tailored to what you want to learn about social media marketing.
- Each session you will be given homework to take home and implement into your social media platforms. Use this time to think of questions (make sure to write them down, so you don’t forget) for the next session.
- This package is great for someone wanting to learn how to take their social media to the next level and have their current social media platforms audited.
What Print Services do we offer?
We try to accommodate any type of print services and there are many not listed below so please don’t hesitate to contact us for more information.
You can supply your own graphics* in the following formats: Photoshop | Illustrator | Indesign | Print quality PDF | Vector files (.eps) | High Resolution JPEG *Charges may apply if provided files need to be resized or edited to ensure high quality print results.
Photographic Services
You don’t take a photograph. You make it. – Ansel Adams
The following services are available:
- Image Editing – enhancing/editing original digital files for personal or commercial needs.
- Architectural HDR Photography
- Product Shots
- Fine Art Sales – coming soon!
- To see a list of the highest quality professional photo products available with the most options, click here.