- Enable you to reach consumers that you typically would not reach, representing a means of stimulating additional purchases.
- Gift certificates are highly targeted and the receiver is certainly motivated to use them, making it an even more efficient method of spreading your services to others.
- Marketing materials that are personal proposals of satisfied customers, building your small businesses credibility and reputation.
Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. Each designer for Casa de Flores engage their customers in real relationships through direct contact and business cards are an extension of that professionalism.
Printed Marketing Material Benefits
⇒ Gift Certificates and Business Cards Are Easy to Display and Distribute
Place a void certificate on your front counter along with your business cards and voila you have an inexpensive marketing tool drawing attention to your brand.
⇒ Boost Your Brand
Gift certificates and business cards are an inexpensive method to highlight your company brand and services.
⇒ Bring New Customers to Your Business
The ultimate goal of any marketing strategy is to bring new customers to your business. Gift certificates and business cards can make this happen.
Usually the people who give these gift certificates are current customers. They like what you have and want to share it with others. This is positive word-of-mouth about your business. The power of word-of-mouth advertising is priceless. People tend to trust companies recommended by friends, family and co-workers. This is an endorsement that holds a lot of weight.
⇒ Be Charitable
While gift cards are definitely an advantage to your business, they can be used to spread good will. This brings another level of respect to your branding efforts. Consider using gift card sales to support a local charity. People who are involved with this charity are likely to remember your business and choose you in the future. Customers will respect your involvement with neighborhood charities. You will also get free advertising from these charitable efforts.
A charitable promotion can be simple and easy to execute. Offer to donate a percentage of gift card proceeds to a charity of your choice. People who purchase gift cards will also be supporting a worthy cause. It could even be the way to get people to buy gift cards rather than merchandise as gifts.
Businesses of all sizes are discovering great ways to promote their offerings through gift cards. Whether you specialize in goods or services, a gift card can be the first step toward creating new and profitable customer relationships, Gift cards are one of the most budget-conscious ways to brand and promote your company.