Annette contacted us regarding options available for updating an outdated website. She was using a free format and didn’t have the time to manage it herself anymore. As much as we can appreciate the budgetary constraints of small business, we were able to explain the advantages of purchasing your own domain (vs. free domains that always attach their name to yours) and investing in a dynamic website. Annette’s primary needs were to have a competitive website that projected who she is as a preschool teacher. We also incorporated a ‘Parent Portal’ so that parents have access to information and events only registered families can see. We made it easy for families to apply for spots in the 4 programs that are offered. One of Annette’s points of frustration with registration was that people would contact her through either phone, email, text message or Facebook messenger. She need one spot to keep it organized and the online application form solved this issue for her.